It effectively whitens and deeply moisturizes, so your skin gets the moisture it deserves as you get the whiter skin you desire. Now enriched with Hyaluronic Acid (HA), a natural ingredient that acts as a moisture magnet, which attracts and retains water, leaving your skin hydrated, soft, and smooth after every bath. And when your skin is deeply moisturized, light hits it more evenly, making your skin visibly fairer. Remember, the more moisture in, the whiter your skin looks!